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The EmpCo Directive is coming. What you need to do, how we can help you!

Hello


I am delighted that you have subscribed to the best, most environmentally friendly newsletter there is! 


This is exactly the kind of irrelevant, unverifiable claim that you will see much less of in the future. Messages such as this are prohibited in advertising, on products and in customer communications from 27 September 2026. This is when the EU directive “Empowering Consumers for the Green Transition” (EmpCo Directive) will finally be enshrined in national law in the EU member states. 


Generic and unspecified terms such as “sustainable”, “environmentally friendly” and “green” are de facto disqualified, all other environmental claims must be verified and substantiated. 


This is a positive development, because it separates the makers from the fakers – all the greenwashers, pinkwashers, socialwashers and the latest variation, sportswashers. Companies and manufacturers that demonstrate their commitment will benefit from compliance with the new rules. The EmpCo Directive makes it easier for consumers to make purchasing decisions. In the future, they will be able to rely on environmental claims that are used in advertising and that appear on the packaging. 


Find out more about the EmpCo Directive, how you can prepare for it now, and how we can help you communicate in compliance with EmpCo:
Important information on the EmpCo Directive

Best regards


Sven Focken-Kremer

Senior Manager Public Affairs & Strategic Communication, Foundation myclimate

SBTi publishes Standard 2.0: everything you and your company need to know right now

Stricter, more transparent, more effective. The updated Standard sets new benchmarks for corporate climate protection. Anyone who doesn’t take it up now risks being left behind. Find out which changes are particularly relevant and what they mean in practice in our news or webinar (under “Dates and wvents”, below).
Overview of key changes

Other current topics

Dates and Events

21. Juli & 1. September | myclimate Webinar (in german)

SBTi-Net-Zero 2.0: what you need to know about the update

Dr. Susanne Köhler, Co-Head of Consulting & Solutions and Christian Lehmann, Senior Manager Corporate Partnerships at myclimate

Register now!


1. – 4. September | Zürich

Swiss Green Economy Symposium (SGES)

Participants: Irina Ignat, Theresa Volbert, Ksenia Raspopina, Kai Landwehr, Christina Ritter, Harald Rettich


8. September | BVMG-Webinar (in german)

“EmpCo is coming – how to (keep) communicating credibly and compliantly!”

Sven Focken-Kremer, Senior Manager Public Affairs & Strategic Communication at myclimate

Register here!


23. September | Frankfurt 

Sustainable Tourism Day (DZT e.V.)

Participants: Benno von der Dovenmühle, Christina Roitinger
All events

Foundation myclimate
Pfingstweidstrasse 10
8005 Zürich
Schweiz


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